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Sellers who run a Shopify store shouldn't have to keep two catalogs in their head.

The Shopify integration now syncs bidirectionally, driven by webhooks rather than a periodic sweep:

• Products, variants, images and stock stay aligned in both directions, with external identifiers tracked so a record is updated rather than duplicated.
• Shopify metafields are ingested as product attributes, so the detail a seller already captured in Shopify arrives with the product.
• Attribute normalization and deduplication stop near-identical values ("Red", "red", "RED") from polluting your shared attribute lists.
• Webhook history is visible on products and variants, so when something looks stale you can see what arrived and when.

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